Wolf & Badger, an online fashion marketplace for independent brands have announced that they are now B Corp certified. For the company, this is another step forward in its mission to make retail fair and drive a better future for all.
Wolf & Badger wanted to be B Corp certified, one of the most trusted certifications for driving positive change in the retail landscape, so that they could build upon their purpose-driven business model and join the B Corp community to help define areas for improvement with the support of other like-minded businesses. The certification will help the company build on and articulate its mission and hopefully inspire other brands and businesses to take action and push for sustainability and fairer retail.
Part of what makes Wolf & Badger different is the way they prioritise sustainability. Sustainability Guarantees which they launched in 2020 involves asking brands on the Wolf & Badger platform to work towards certain values, and to offer transparency over their production processes ensuring consumers can buy products that meet their values.
Goals for the future
According to the company, they will now be focusing on helping independent businesses improve their purpose and impact. They also want to ensure sustainability is embedded within all of their business operations, working towards becoming carbon neutral by 2030.