Rising Swimwear Brands for Summer


Summer is just around the corner, which means it’s time to dust off our lightest pieces and, most important, our swimsuits. Figuring out the swimwear section of our wardrobes may not be on the top of the list, especially as quarantine almost halted the season’s outings last year. However, as places start to slowly reopen, you may want a little refresher. From pieces worn by stylish celebrities to newly released collections, here are four upcoming swimwear brands that will get you through your safe sunny destinations in a stylish manner.


applod swimwear


Sustainability in fashion has turned from a whisper into a beckoning call, especially when it comes to eco-friendly material sourcing. Applod, a swimwear brand based in Columbia that produces its pieces in Barranquilla, checks off that box with their bikinis made from recycled polyester. Aside from its reusable and resourceful mindset, the brand houses a range of designs from tropical and psychedelic to exotic animal prints like tiger, leopard, and zebra to one note, vibrant shades. While the traditional bikini and one piece silhouettes take up a majority of their portfolio, others are more intricate like their strap around bikini tops. Applod is available for worldwide shipping.

Memorial Day

memorial day bikini


It may be summer, but crochet is here to stay. What once was a quirky hobby quickly turned into a fashion moment among social media’s fashionable and on the runway. At first glance, crochet brand Memorial Day is heaven for bucket hat aficionados and suckers for retro designs (including models Ella Hoffman and Diana Silvers). But in a pleasantly unexpected way, they merge swimwear with the cozy material, making it suitable for summer outings on and off the beach. Despite its up and coming position and unfiltered aesthetic, it’s caught the attention of Kylie Jenner who donned a custom Memorial Day monochrome pink checkered bikini.

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Maisie Wilen

maisie wilen ss21 swim collection

Maisie Wilen

Maisie Wilen is a brand that has circulated around the celebrity fashion circle with people from the Kardashian-Jenners, Bella Hadid, and Winnie Harlow to Rowan Blanchard, Jorja Smith, and Charlie XCX wearing their pieces. Now, just in time for Memorial Day, the label has launched the SS21 Maisie Wilen Swim collection, a series of four universal, classic styles dressed in Maisie Wilen’s signature psychedelic prints (with reversible patterning, the pieces also hold versatility). Maisie Wilen Swim is also embedded in sustainability as it “started as a way to limit waste and effectively use surplus fabrics,” the brand told CR. Each piece is sold separately, ranging from $80 to $175, exclusively on maisiewilen.com.

Dos Swim

dos swim

Dos Swim

When it comes to New York City, you may think of the concert jungle. But, Dos Swim, a swimwear brand designed and made in New York, is bringing beach sensibility to the city. Their latest collection “THE TROPICS”, is a vibrant and colorful collection inspired by Carribean Island life and features a mix of mini and traditional bikini silhouettes alongside founders Shay and Paula Hess’ go-to pieces the bucket hat and oversize button-ups. Dos Swim was inspired by the twos love for travel which explains their use of bright coloring and designs. Each top and bottom retails for $79 and can be bought on dosswim.com.


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