The pandemic has taken its toll on society and major companies, including those in the fashion industries, have struggled to sustain their everyday operations. Apart from selling apparel and women’s accessories, Kukubird decided to take a step forward to strengthen its customer community through online social media.
Director of Kukubird, Kai Won, said: “There have been a lot of restrictions during the lockdowns and people couldn’t go out to socialise. As an online fashion retailer, we see a trendy need to have a virtual space for everyone to bond together. This would bring something lively and joyful to our loyal customers and, ultimately, the community.”
Outshining traditional leggings
Inspired by the lifestyles of young people, the leggings feature various patterns that outshine traditional leggings. The company has been working closely with multinational manufacturers to create state-of-the-art leggings with seamless prints with cosy wearability.
Kai Won said: “We offer a range of good products that give comfortability and confidence.”
The brand features a playful little bird who has been flying across the UK from its nest in Manchester, delivering leggings that are perfect for everyday life.
The Kukubird Fan Club
During the first lockdown, the brand created a fan club on Facebook to share the latest news about Kukubird and connect with customers. The fan club now has over 6.6k members, sharing their lives and creating a positive community atmosphere. Some members also shared their experience during the pandemic and how Kukubird leggings and its fan club have positively influenced them.
Bonita Jacobs, a member of the fan club, said: “The biggest change in myself since joining Kukubird is that I have gained a lot of confidence in myself and that there is so much support for a person, Kukubird has helped me realise more so that one is not alone.”
Kelly Eadlington, a senior member of the fan club, said: “I’d spent a year prior to lockdown recovering from a major operation and life-changing circumstances that made me feel that I wasn’t myself anymore.
“I came across Kukubird by accident and have never looked back. Here I could be myself, I never felt judged, disregarded and whenever I felt low…and I have, they’re always kind people in this community that pick you up, make you smile, check up on you and just make you feel like you matter.”
Daisy Martin said: “The biggest change in myself since finding Kukubird is feeling comfortable and confident even when my chronic illness flares up! Having IBS and anxiety is hard to handle sometimes, especially in the first lockdown; then I found Kukubird. Their leggings mean that evening in the middle of a flare-up, I can be comfy and still look fabulous! Not just hide in black leggings anymore!”
The marketing manager of Kukubird, Francesca Priestley, said: “Our club has always been about positivity and empowering everyone. We are one big family that has welcomed everyone and anyone to join in. We offer amazing competitions and late-night quizzes with our admins and we have a weekly live stream where we giveaway amazing new product launches and prizes.”
Kukubird give back!
During the pandemic, Kukubird also launched a children’s support initiative campaign for their customers and members of the Kukubird fan club – providing free stationery to the young children so they have necessities for their remote learning at home. 500 fans and customers have received a set of learning kit consisting of a pencil case, colouring book, stationery set and velvet colouring poster.
Francesca Priestley said: “Looking at the comments, it looks like our members loved the campaign so much! We were fortunate to be able to bring joys to the kids and the family. We hope that kids would enjoy the gifts after long days of online schooling. Parents could also have some break while the kids are attracted to the gifts!”