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As a fashion editor and writer, Anya Georgijevic is well versed in trends.
When she decided to create her own brand, she wanted nothing to do with that fast-paced ‘in’ and ‘out’ mentality of the industry.
Instead, Georgijevic’s brand Anushka embraces a slow-fashion mentality, offering two styles that are designed to be worn for years to come.
We recently caught up with Georgijevic to learn more.
Q. For those who aren’t familiar, what is Anushka?
A. Anushka is a line of contemporary resort wear consisting of beautiful timeless garments that can be worn in the city or the beach. It is inspired by the art of travel — something you can pack and wear for multiple occasions. It is slow fashion in the most literal sense: Anushka will only be adding a couple of new styles every resort and spring season.
Q. Is there a story behind the name?
A. Anushka is a nickname given to me by my late mother. She was the only one to call me that, from childhood to adulthood. When she passed away last year, I thought it would be a nice way to honour her memory.
Q. How, if at all, did your experience as a fashion editor influence your designs and brand?
A. Over the past decade, I’ve noticed the same trends coming in and out of fashion twice over, and I found myself more and more attracted to timeless styles and investment pieces. When I design for Anushka, I try to come up with silhouettes and fabrics that can be worn for years to come, regardless of trends.
Q. Who is the target customer?
A. Someone who appreciates quality, looks for longevity, and is proud to wear a made-in-Canada garment. My ideal client is also someone who loves effortless dressing but always looks put-together.
Q. What can you share about where the products are designed/made?
A. The garments are designed and made in downtown Toronto. I work with a small garment manufacturer that’s really supportive of independent designers. I’m proud to produce in Canada. We used to have a rich garment manufacturing industry and unfortunately that’s no longer the case.
Q. What is the price range for Anushka designs?
A. The two current styles are both priced at $395. Future releases will also hover around that mark.
Q. Lastly, where can people check them out?
A. They are available through anushkastudio.com.