Japanese fashion brands on show at new digital event


Japanese fashion brands on show at new digital event
Joor is a digital wholesale platform

Digital wholesale platform Joor is teaming up with the Japan External Trade Organisation (JETO) to present ‘Showcase Japan,’ a virtual fashion event for retail buyers.

The event will feature over 30 Japanese fashion brands and will allow brands and designers to connect with international buyers. Retail buyers will be able to shop across a broad range of categories, such as sustainability, diversity, Japanese craftsmanship, and more. Featured brands include alpha showroom, EVOLG, Vlas Blomme, ne Quittez pas and COOHEM.

Launched in 2020, Joor Passport centralises the global trade show and fashion week experience by creating a one-stop-shop for buyers: one place to log in, one website to visit, one app to download, and one comprehensive experience. Joor Passport has become an indispensable online tool for buyers given current market conditions of restricted travel, and is set to extend its reach with both a virtual and in-person presence as physical events resume in the post-pandemic era.

In 2020, Joor hosted 17 global events on Joor Passport, attracting more than 155,000 visitors from 133 countries. More than 1,600 brands participated in events on Joor Passport, with more than 500,000 items sold.

“Over the past year, virtual shows have gone from being relatively unheard of to the new normal,” explains Kristin Savilia, CEO of Joor. “We’re thrilled to further expand our footprint in Japan through this partnership with Jetro, and look forward to connecting global buyers to the elite group of brands participating in ‘Showcase Japan’.”


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