Lavie, a premium lifestyle brand launched in 2010, has established itself as one of India’s leading handbag brands. In 2021, Lavie is all set to create new benchmarks in ethical & sustainable fashion with the launch of Qisa. Qisa is a ‘Digital First’ brand and will be available on Flipkart starting 7 June.
The brand focuses on having a distinct image in the market, catering to the Gen Y & Gen Z women, an audience that is exposed to global trends &wants to make sustainable fashion choices. Qisa will feature an aesthetically designed catalogue of over 60 everyday handbags & slings. The collection will have a range of earthy colours, muted tones and light as feather designs promoting sustainable fashion.
Speaking on the launch, Ayush Tainwala, CEO of Bagzone Lifestyles Pvt. Ltd., said, “Qisa is our commitment of developing ethical products while keeping end customers at the heart of our operations. With this range of handbags and slings, we are trying to bridge the gap between sustainability & affordable fashion. We are excited to partner with Flipkart as they have the desired reach and distribution that will help Qisa scale on to great heights.”
Speaking about the launch of Qisa on Flipkart, Nishit Garg, Vice President, Flipkart Fashion, stated, “People are depending on e-commerce for many important needs and we are consistently working with the best brands to fulfil them. People’s tastes in fashion have evolved over the past year as they become more conscious about their purchases and sustainable products are gaining popularity across the country. We are happy to address this growing need with the much-awaited launch of Qisa by Lavie.”
“We are happy to bring the digital-first brand, Qisa by Lavie on Flipkart. With a significant consumer shift towards e-commerce, Qisa’s designs will be made accessible to Gen Y & Gen Z women across the country. We believe in collaborating with the best in the industry and this partnership with a sustainable fashion brand will bring enormous value to the fashion-conscious customers who are also looking for the affordability factor. With deep integration with our partners, we continuously identify opportunities for them and help them connect with consumers across India through our online marketplace, scale their online presence and aid in business growth. Alongside this, we aim to continuously strengthen our partnerships and bridge the gap between customers in metros and tier-II+ towns,” he further added.
Qisa is an amalgamation of fashion, sustainability, affordability and functionality. The bags are perfectly designed and are equal parts of minimal and chic. It is an absolute fit for college students & young professionals.