A number of brands including Ugg, Puma, Abercrombie & Fitch and Apple have teamed up with LGBT+ artists and activists.
Today (1 June) officially marks the start of Pride Month, and many big companies have released Pride clothing collections – as is now traditional.
It’s a month for LGBT+ people to celebrate how far we’ve come while also recognising the work that still needs to be done.
Every year, big name brands take part in Pride celebrations – usually with the launch of clothing collections embossed with rainbows.
However, some brands come under fire for chasing after the “pink pound” with their Pride clothing and ignoring LGBT+ people for the rest of the year.
In order to combat this, in recent years a number of brands have collaborated with LGBT+ artists and highlighted exactly how much money they’ll be donating to LGBT+ charities, and which charities will benefit from the Pride clothing sales.
2021 sees the likes of Converse, Dr. Martens, Adidas, Ugg, Disney, Levi’s and Calvin Klein all release collections for Pride.
There’s also a host of very famous LGBT+ faces appearing in their campaigns from Lil Nas X to Cara Delevingne, not to mention influencers and activists.
Below we’ve compiled a list of big name brands that are celebrating Pride 2021, and most importantly where they’re donating to.
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This year’s Converse collection for Pride features new designs of the Chuck 70, Chuck Taylor All Star and Run Star Hike shoes, new sliders and t-shirts.
It sees the brand team up with young LGBT+ creatives who worked alongside 50 LGBTQIA+ Converse teammates and their allies from concept to realisation.
Converse will donate to the It Gets Better Project, Ali Forney Center, BAGLY and OUT MetroWest.
Apple has launched a new edition of its Apple Watch for Pride 2021 that features the colours of the inclusive flag for the first time.
Apple has confirmed it will donate proceeds to International Lesbian, Gay, Bisexual, Trans and Intersex Association (IGLA), The Trevor Project, and LGBT+ youth charity GLSEN, and that they will also support Encircle, Equality North Carolina, Equality Texas, Gender Spectrum, Human Rights Campaign, PFLAG National, the National Center for Transgender Equality, SMYAL, as well as ILGA World internationally.
To shop the Apple Pride Watch head to the website here.
Reebok teamed up with the iconic House of Ninja for its Pride 2021 “All Types of Love” capsule collection.
The legendary ballroom house appear in the campaign for the collection which features new footwear pieces and apparel such as graphic t-shirts, crop tops, bike shorts and tights.
The brand is donating $75,000 to the Sylvia Rivera Law Project, an organisation that works to guarantee that all people are free to self-determine their gender identity and expression, regardless of income or race, and without facing harassment, discrimination, or violence.
For 2021 the Vans Pride collection features its Old Skool, Classic Slip-On, SK8-Mid and SK8-Hi shoes, apparel and accessories with rainbow embellishments including Vans iconic checkered logo reimagined in rainbow.
Vans has also confirmed it will donate $200,000 to four organisations from around the world including GLSEN, Casa 1, Where Love is Illegal and Tokyo Rainbow Pride “to support and uplift their personal stories and mission.”
You can shop the collection on the Vans website.
Dr. Martens has released a Pride edition of its 1461 leather shoes which feature an embroidered rainbow flag, rainbow laces and heel loop as well as multi-coloured stitching.
The brand has confirmed that it will be donating to three charities in Europe including akt, Jugend Gegen Aids and Le Refuge.
To shop the Pride shoes head to the Dr. Martens website here.
Disney has launched its Pride collection for 2021 which features the inclusive, trans, bi and lesbian flags for the first time ever on its pins, while face masks, mugs, t-shirts and more are also available.
Disney will donate to organisations including GLSEN, Diversity Role Models, Minus18, BeLonG To Youth Services, ARELAS, diversity München e.V., It Gets Better Project and Nijiiro Diversity.
PopSockets have teamed up with designer Henry Holland for three exclusive PopGrip designs.
Each of them feature a quote including “Love is Love” and “Proud AF” alongside the colours of the inclusive rainbow flag.
The brand will donate 50% of all proceeds to the Albert Kennedy Trust throughout 2021, and you can purchase them from popsockets.co.uk/poptivism.
Andersen Press publishes some of the most beloved names in the world of children’s books and that includes Elmer the Patchwork Elephant, created by David McKee.
For Pride 2021 they have created two t-shirts for adults and children featuring multi-coloured Elmer with the quote “Love Your Colours”.
They will be donating 100% of the proceeds to Just Like Us, the LGBT+ young people’s charity that empowers school staff and pupils across the UK to make education more inclusive.
To purchase the t-shirt head to truffleshuffle.co.uk.
Adidas have released an apparel collection entitled ‘Love Unites’ which is inspired by the LGBT+ community’s DIY spirit. It features classic Adidas silhouettes, jumpsuits, track tops, sports bras, caps and bucket hats.
Adidas will make its annual donations to Athlete Ally and Stonewall, in an effort to help co-develop initiatives aimed at ending systemic oppression and promoting inclusion worldwide.
Ugg has teamed up with Lil Nas X and It’s A Sin’s Omari Douglas for its 2021 Pride campaign, which features new slides and apparel.
This includes the Disco Stripe Slide, which comes in the colours of the LGBT+ and trans flags, as well as with a platform sole.
The brand will donate $25 of every sale of the Disco Stripe Slide to GLAAD, while also making additional donations to Terrence Higgins Trust in the UK and the Organisation for Human Health and Happiness (Ohhh! Foundation) in Germany.
Levi’s Pride campaign for 2021 focuses on the importance of respecting people’s pronouns.
The collection features staple denim pieces reimagined for Pride, with phrases including “they/them, she/her, he/him, we” embellished throughout.
They will be making a donation to OutRight Action International, working to advance human rights for LGBT+ people all over the world.
Vodka brand Stoli has teamed up with the Harvey Milk Foundation to celebrate the gay pioneer.
The special edition vodka, which comes with a bottle design featuring Milk and one of his iconic quotes “Hope Will Never Be Silent”, is being released in time for Pride and Harvey Milk Day.
Proceeds will be donated to The Harvey Milk Foundation to help support its LGBT+ initiatives in Eastern Europe and the Baltic states and it’s available from Master of Malt in the UK and Reserve Bar in the US
Boohoo unveiled its summer-ready collection featuring hoodie and short combos in tie dye, acid wash and pastel colours.
The ‘Crafted With Pride’ line features slogans such as “Love is Love” and “I Love Being Exactly Who I Am” as well as the inclusive Pride flag colours on apparal, bags, caps and socks.
The online fashion brand will donate 10 per cent of the proceeds from the collection to global charity It Gets Better.
The range is priced between £6-£40 and you can shop it at boohoo.com.
Sanuk has released two new gender neutral styles to its catalogue for Pride 2021. This includes the Sling ST, with cushy yoga mat soles and We Got Your Back, a lightweight outdoor slipper style.
Plus they both feature colourways in the style of the Pride flag.
They are donating $10,000 to Pacific Pride Foundation and an additional $3 for every sale of a pair from the collection, up to a guaranteed total donation of $40,000.
To shop the footwear head to sanuk.com/pride.
The brand has released its #ProudInMyCalvins collection which features rainbow jockstraps, thongs and bras as well as apparel and accessories including bags so you can be Pride ready.
They have also confirmed they’ll be supporting ILGA World’s advocacy, communications and capacity building work to aid more than 1,700 organisations from 160 countries in their fight for LGBT+ equality.
You can shop the Pride collection at calvinklein.co.uk/pride-all.
Skagen has launched a limited edition Pride collection to celebrate the spirit of love and equality. The range features the Aaren watch with a selection of designs featuring the inclusive Pride and trans flag colours.
This year, Skagen is partnering with InterPride, which promotes LGBT+ Pride on an international level, pledging to make a minimum donation of $25,000 to the organisation.
To shop the range head to skagen.com.
Online eyewear retailer Zenni has launched a collection of rainbow frames for Pride 2021.
The Pride clothing range starts at $12.95 and includes eight frames in various styles including a kids pair, plus new for 2021 is two rainbow cases, and a rainbow lens cloth.
Zenni has confirmed it will be donating a portion of the proceeds from the collection to the It Gets Better Project for the fourth consecutive year.
To shop the range go to zennioptical.com.
The Spark Company
The Spark Company has an LGBT+ merch section for Pride, this includes the rainbow nipple sweatshirts above, as well as apparel featuring the trans, bi, pan, non binary and lesbian flag colours.
The online retailer donates proceeds from the Pride clothing collection to the Albert Kennedy Trust and Bloody Good Period all-year round from its sales. This includes its LGBT+ section.
To shop the Pride collection head to The Spark Company website.
Gap have released an exclusive collection of t-shirts created by LGBT+ artists, with a confirmed donation of $50,000 to GLAAD.
The collection is 100 per cent organic and features designs including the Gap logo in rainbow, a “You Me We” slogan, “The Lesbian Avengers” t-shirt, and a design featuring the pink triangle to celebrate National Coming Out Day.
Abercrombie & Fitch
Abercrombie and Fitch have released a rainbow tie-dye collection for Pride 2021 in collaboration with The Trevor Project.
The Pride clothing range features sweatshirts, t-shirts, shorts, vest tops and more in the tie-dye design alongside paint splatter shirts and shorts in the trans flag colours, a rainbow sequin t-shirt and new cologne entitled ‘Fierce’.
They will also be donating $200,000 to The Trevor Project as part of their ongoing partnership.
To shop the collection head to abercrombie.com.
Fossil has launched a limited edition Pride collection for 2021 that is “designed to celebrate individuality and the spirit of love and equality.”
The watch case is priced at £69, which features rainbow numbers, while the ten different straps are priced at £19 each.
Fossil is partnering with The Trevor Project and has pledged to make a minimum donation of $25,000 to the organisation.
To shop the range go to fossil.com.
Puma has teamed up with Cara Delevingne for its 2021 Pride collection entitled ‘Forever Free’.
They’ve created a range featuring sustainable apparel, including the colorful leggings modelled by the pansexual star in the campaign, new sneakers, slides and accessories.
Puma will donate 20 per cent of the proceeds from their Pride clothing to the Cara Delevingne Foundation, a project of the Giving Back Fund and used to support LGBT+ charities around the globe.
New Balance has released the “Everybody’s Welcome” collection to celebrate Pride 2021.
It’s been designed by Hong Kong-based artist Zioe Lam and is inspired by the community’s vibrancy. The collection features apparel and footwear including a grey pair of trainers with rainbow laces.
The brand will continue ts support of GLSEN and its “Changing the Game” program, which is designed to create safer school environments for all K-12 LGBTQIA+ athletes with a $100,000 donation over the next two years.
To shop the Pride clothing range go to newbalance.com/pride.
Radley London has teamed up with Stonewall released a rainbow tote bag.
The reversible bag features the brand’s iconic logo in rainbow on one side, then a colourful, stripey design on the other.
It will be on sale throughout June has it’s been confirmed that 20 per cent of sales of the Pride bag will be donated to the Stonewall charity.
To shop the Pride bag head to Radley London here.
The San Francisco 49ers have become the first NFL team with a gender neutral clothing line following the release of its Pride collection.
Led by 49ers PRIDE, the official fan club of 49ers Faithful who identify as LGBTQ+ and allies, the collection features apparel and accessories including flags and pins, all featuring the 49ers logo redesigned for Pride.
Plus 100 per cent of the proceeds will go to San Francisco LGBT Center, Oakland LGBTQ Center, and The LGBTQ Youth Space: San Jose.
To shop the Pride clothing range head to shop49ers.com.