Fashion week S/S 2022: the dates, the brands, the buzz

Fashion week S/S 2022: the dates, the brands, the buzz

The runway shows kick off this month, from Pitti to Paris. Here we present our expert guide to the shows, the brands and the buzz of the upcoming S/S 2022 season

Another season of runway shows is negotiating the social restrictions of the Covid-19 pandemic. But which cities are cementing their show-must-go-on spirit? Which labels are presenting IRL? And which brands are staying put in the digital sphere? Here we present our expert guide to how each fashion city is approaching the upcoming S/S 2022 menswear shows, from Pitti to Paris.

Fashion week S/S 2022: all you need to know

London Fashion Week
12-14 June

Fashion week S/S 2022 kicks off with London’s digital-first event, featuring a roster of the city’s emerging and established men’s and women’s brands. On the men’s scene, think Nicholas Daley, Bethany Williams, Ahluwalia, and Per Götesson; on the women’s, Preen by Thornton Bregazzi, and Dilara Findikoglu. Other events to look out for? A presentation of Ben Sherman’s Team GB Olympics collaboration; the University of Westminster’s graduate fashion show; plus a series of Newgen physical activations.

Milan Fashion Week
18-22 June

Organisational body Camera Nazionale della Moda Italiana (CNMI) has announced that Milan Fashion Week men’s collections will take places as a series of digitalised and physical events. The schedule is already jam packed, featuring appearances from big players including Ermenegildo Zegna, Fendi, MSGM, Prada, Etro, Dolce & Gabbana, and Giorgio Armani, with the last three labels confirmed for an IRL event. 

Thebe Magugu S/S 2021 feathered white dress on female model

Dress, £610; sleeves, £180, both by Thebe Magugu, who will be guest designer at Pitti Immagine Uomo 100. Photography: Josh David Payne. Fashion: Jason Hughes. Originally featured in the March 2021 issue of Wallpaper* (W*263)

Paris Fashion Week
22-27 June

The organisational body Fédération de la Haute Couture et de la Mode (FHCM) has also announced its intentions to host physical fashion shows in June. Covid-19 restrictions are in the process of being eased in Paris, with bars and restaurants reopening this month. As with Milan, the Paris Fashion Week S/S 2022 schedule is packed with brands and labels, including Louis Vuitton, Issey Miyake, Rick Owens, Paul Smith and Dior.

Pitti Immagine Uomo 100
30 June-2 July

The first announcments around the Florentine menswear fair have been announced, with South African designer and LVMH Prize-winner Thebe Magugu confirmed as the Pitti Immagine Uomo 100’s guest designer. Other activations include a live shoot at the Fortezza da Basso venue, curated by Arena Homme+; the third installment of Pitti’s Sustainable Style initiative; and Rolf Ekroth’s Finnish countryside-inspired S/S 2022 collection and film. §


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