Homegrown Fashion Labels That Are Championing Sustainable Packaging



Fashion

Sustainability has become important in every walk of life. With the fashion industry being the second largest in waste generation across the globe, only after the oil industry, designers are seen becoming increasingly conscious with their decisions on product-making processes. When it comes to sustainability, many brands have taken to innovative ways to incorporate this element into their brands, but often the one part that gets left out is the packaging.

Packaging may seem like a trivial matter, but it is what reaches the consumer and is most likely to end up disposed of without any form of recycling. Many businesses are seen making changes in their packaging, and we can’t be happier that the fashion industry is following suit. We offer you a peek into some of the brands that have aced eco-friendly packaging.

Doodlage

Fashion

Fashion

Image: @doodlage

Doodlage has been doing a stellar job at upcycling factory waste and leftover scraps to create short, limited edition collections that avoid wastage. The brand’s leftover materials are converted into smaller products such as accessories as well as paper to make its packaging. It uses an ethical means of production to ensure its packaging is plastic-free and we are absolutely loving it!

Bodice

Fashion

Image: @doodlageofficial

Bodice utilises low-density polyethylene (LDPE) bags that are essentially an enzyme-mediated and eco-friendly alternative to the usual plastic bags. These bags carry the essence of biodegradable additives that make them decomposable within two years. The best part? You can use them for home composting if you have the suitable bio-degrading environment. The brand’s shipping uses chemical-free cardboards while in-store shopping is given away in cloth bags made from leftover fabrics! Isn’t that just amazing?

No Nasties

Fashion

View this post on Instagram A post shared by No Nasties (@nonasties)
Image: @nonasties

If you’re looking for a brand that says NO to plastics, No Nasties is the one for you. Its clothes use organic cotton drawstring bags for packaging without a trace of plastic. Even its shipping cardboard boxes are free of cello tape. They are self-sealing, made with recycled cardboard. What better could we ask for?

Sui

Fashion

Image: @wearsui

Sui understands the wastage that non-biodegradable packaging causes and therefore stands for incorporating plastic-free elements. The brand uses recycled packaging as well as utilises fabric scraps from production. If plastic does get used in other areas, it is recycled and kept within the system. Are you taking notes?

Ura Maku

Fashion

Fashion

Image: @ura.maku

Ura Maku is a brand that believes in everything natural and uses 100 per cent natural fabrics and packaging material.

The Summer House

Fashion

Fashion

Image: @thesummerhouse.in

The Summer House believes in reducing the carbon-footprint through sustainable practices by using natural fibres. It is clearly visible through its eco-friendly packaging. It believes in upholding the highest environmental and ethical standards and proves that via its sustainable clothes as well as the post-production packaging.

I Was A Sari

Fashion

Image: @i_was_a_sari

I Was A Sari is a brand that explains itself through its name. Using sari scraps and fibres to make sustainable products isn’t the brand’s only priority. It also believes in offering its products through environmentally-friendly packaging.

Something Sustainable

Fashion

Image: @somethingsustainable.in

Standing as an eco-warrior, Something Sustainable is a brand that offers minimalism through pesticide-free clothing. Its values are carried forward through eco-friendly packaging to sustain the practice of reducing wastage. The brand believes in using everything that is free of chemicals or harmful to the environment and we are totally here for it!

Also Read: Ingenious Indie Labels That Champion Khadi

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