Marcowagon gives flight to global fast-fashion brands via e-commerce, Retail News, ET Retail


Marcowagon gives flight to global fast-fashion brands via e-commerceRedefining cross-border e-commerce in the fashion space, India-headquartered Marcowagon Retail Pvt Ltd (MRPL) is launching top European brands in the sub-continent.

Over the recent years, MRPL has brought globally-renowned brands like of FOX, OVS, Trendyol, Koton, 361 Degrees, Qupid, Alcott, Bambi, and DeFacto to the Indian consumers through various e-commerce platforms including Ajio, Myntra, Firstcry, Amazon, Nykaa, Flipkart, etc.

“MRPL has been spearheading international brand launches in India since 2013 and catering to the fashion needs of over 150 million customers everyday and across 300 POS,” says Zenil Shah, MD, MRPL.

“Since e-commerce is a fashion enabler in today’s world and more Indians have gotten used to shopping online, we have seen an influx of digital first brands that have established their market presence, swiftly. Hence, the time is just right for international fashion brands to explore India launch via e-commerce or digital channels and MRPL is the perfect partner to enable this,” Zenil adds.

MRPL’s diversified brand offering apparel/footwear in men/women and kids categories

MRPL’s diversified global brand portfolio includes fast fashion brands like Trendyol, Koton, and Defacto from Turkey, Italian fashion brand OVS, women’s footwear brand Qupid from USA, premium infant wear Fox Baby, lingerie brand Penti, sports brand 361 degrees, and many more.

Modatech, MRPL’s e-commerce wing

“Our e-commerce journey began in 2015 when we realized that e-commerce was the future for global fashion. Since then, we have focused on launching and scaling brands through e-commerce. Through Modatech, the e-commerce marketplace wing of MRPL, we are working on the ‘International Just in Time model’ where we would be able to scale a brand’s entire season’s offering comprising over 5000 styles simultaneously, across all Indian e-commerce platforms, with a ‘no inventory model.’ This would scale our business ten times over the current numbers,” Zenil adds.

With a dynamic portfolio of over 15 global brands, an in-depth understanding of the online retail environment, and associate offices in Turkey, Dubai, UK, Italy and China, MRPL is the most preferred partner for international brands looking to foray into the Indian and global e-commerce landscape, Zenil says.

The way forward and growth plan

“We have onboarded global brands like Germany-based Tom Tailor and Tally Weijl from Switzerland and we are constantly looking out for opportunities to bring ideal international fashion to Indians by way of e-commerce and digital channels. We have been growing 200% YOY, and have expanded our operations in the Middle East market through e-commerce companies like NOON, Namshi, Amazon, Styli,” Zenil adds.





Source link

Leave a Reply

%d bloggers like this: