Molly-Mae Hague Instagram photos helping boost sales at Welsh clothing brand run by two sisters


Love Island star Molly-Mae Hague is helping boost sales at a fashion brand created by two North Wales sisters.

Alice, 25, and Maisie Jones, 22, started Sisters & Seekers in their shed in Hope, Flintshire, in 2017.

It was backed by £2,000 of savings from selling vintage clothes on eBay and Depop on the weekends.

The ‘athleisure’ brand has gone on to become a multi-million pound business employing 15 staff at Llay near Wrexham.

Now sales are being driven further by endorsement from Molly-Mae who made her name on reality show Love Island.

She recently posted about a blazer from the company’s recently launched GRIT collection to her 5.5m followers on her Instagram account, getting nearly half a million likes.

She wrote: “Blazer and jeans combo for life.”

It has helped sales spike for the collection.



Molly-Mae Hague helps drive sales for Sisters and Seekers in Flintshire

Molly Jones, spokeswoman for the brand, said: “Molly-Mae has actually been a supporter of the brand for a couple of years now which is really exciting for us.

“We always see a spike in sales, engagement and followers whenever she posts.”

It’s not all glamour though helping drive sales – with their most recent shoot on a farm at Treuddyn in Flintshire.

Molly added: “We’ve just launched a new collection ‘DOE’ and it’s been really successful, it was a bit different as we anticipated a spike in people looking for ‘going out’ clothing. The campaign was also shot on a local farm, which was arranged through word of mouth.

“We are looking at releasing two collections per month now which is really exciting as it’s showing the demand.”

Have your say in the comments section

Stay in touch: BusinessLive newsletters have been re-designed to make them even better. We send morning bulletins straight to your inbox on the latest news, views and opinion. Get our breaking news alerts and weekly sector reviews too. Sign up now – it’s free and it only takes a minute.



Source link

Leave a Reply

%d bloggers like this: