New Brand Created for Heroes by Heroes Launched to Address Unmet Needs of Military, First Responders & Front-Line Workers

BALTIMORE MD – June 7, 2021 – Roger That (, a new retail company announced the launch of its apparel line that is made for heroes by heroes.  Roger That was created to inspire heroes to look and feel great while doing great things.Roger That1Roger That

The founders of Roger That have extensive backgrounds in the military and as first responders and tactical trainers.  BK Blankchtein and Steven Almendarez recognized that people in their field sacrifice many things to serve, including the way they look and feel. They both realized that there was no company focussed on addressing the unmet needs of this audience – apparel and grooming products (launching later this year) that both make you look good and feel good. The Roger That  brand was created to allow everyday heroes to look and feel refined while kicking ass.

Roger That’s apparel line includes garments for both men and women – ranging from T-shirts to hoodies and zip-ups to button down shirts, outerwear and hats. The cut and feel of each piece of apparel was chosen based on the specific needs of heroes. Whether you wear it under your flack jacket, to the gym, or out to a nice dinner with family — Roger That apparel is made to perform at the highest level of comfort, fit and style while letting people know you are part of a brotherhood and sisterhood of warriors.  All garments are moisture wicking, anti-microbial and offer a higher level of comfort than other products currently serving this audience.Roger That2Roger That

The company recently launched its e-commerce site (, and will be launching its apparel line at the Ohio Tactical Officers Association conference on June 7th.  The conference is the largest Tactical Officers conference in the nation with thousands of attendees.

“We are incredibly excited to bring something that has been sorely needed by our peers who serve on the front lines everyday.  Whether you are military, a first responder, or a front line doctor or nurse, Roger That was created specifically for you by people who live like you.” said Founder BK Blankchtein. “No longer do people have to compartmentalize their physical and mental well-being  when choosing to put others before themselves.  Now they can look and feel great while kicking ass.  Now they can look and feel like the refined warriors that they are all day.” 

About Roger That

Roger That is made for heroes by heroes. For years, first responders, military and front-line personnel have served others and put everyone else’s needs before their own. Roger That was created for warriors who won’t compromise their personal appearance, style and well-being any longer. With Roger That, you can be a hero and look great while doing it. To purchase Roger That apparel, visit


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