TORQUAY-based national suicide prevention charity the Lions Barber Collective has launched its own clothing brand.
Roar Materials is a non-profit clothing brand designed to be worn as a symbol of support for those suffering with their mental health.
Celebrities including former Liverpool goalkeeper Chris Kirkland and pro wrestler EC3 have sported the new range to help inspire others to support the initiative and ‘Wear Their Mind On Their Sleeve’.
The brand has been set up by Lions Barber Collective founder Tom Chapman and his client, clothing entrepreneur and screenprinter Paul Richardson, after a conversation while cutting Paul’s hair.
As documented in the film The £1.7 Million Haircut, Paul’s was the first life saved by the Lions Barber Collective.
Tom said: “Like your favourite band or sports team shirt, the Roar Materials t-shirt range has been designed to allow you to instantly relate to and connect with others you may not know.
“It’s a symbol that you care, a symbol for change and unity. A symbol that can be worn with pride because like a pride of lions, we are stronger together.
“We all need to look after our mental health, so let’s build the pride and wear our minds on your sleeve to show our support and let people know they are not alone. This is a brand by people, for people, to save people”.
After the death of his friend Alex in 2015, recognising that barbers and hair professionals are often a trusted confidant and friendly ear to their customers, Tom founded the charity.
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