How to Avoid Brand Ambassador Controversy in China | China Decoded, BoF Professional

To many, Louis Vuitton’s decision to sign K-pop superstars BTS as global brand ambassadors earlier this year sounded as straightforward as it did potentially lucrative. Not only are they an incredibly bankable group of seven stylish, fresh-faced band members with a passionate army of young international fans; they are also wildly popular in the luxury … Read more