What the Troubled Tokyo Olympics Means for Brands | BoF Professional, News & Analysis

Last March, Japanese luxury skin care brand and official Olympic partner SK-II staged a takeover of New York’s Times Square with 22-year-old American gymnast Simone Biles, whose fans gathered to watch an animated film, starring her, unfold across the hub’s iconic billboards. The rest of SK-II’s six-part “VS” series, exploring societal pressures faced by female … Read more

How to Avoid Brand Ambassador Controversy in China | China Decoded, BoF Professional

To many, Louis Vuitton’s decision to sign K-pop superstars BTS as global brand ambassadors earlier this year sounded as straightforward as it did potentially lucrative. Not only are they an incredibly bankable group of seven stylish, fresh-faced band members with a passionate army of young international fans; they are also wildly popular in the luxury … Read more

How Brands Can Be Effective Advocates | BoF Professional, News & Analysis

Earlier this month, a group of nearly 40 fashion brands, advocates and fashion insiders sent a letter to the US Federal Trade Commission asking it to review the guidelines governing what can be marketed as sustainable. It’s an unusual move in an industry that has thrived on self-regulation, but fashion is getting more political. The … Read more

How Fashion Is Targeting the Travel Rebound | BoF Professional, News & Analysis

After a year of cancelled trips and staying at home, travel is back. Seven in 10 Americans are eager to book a vacation, according to a recent Nielsen survey, as summer vacation commences alongside vaccination distribution. And fashion brands, anticipating a blockbuster summer travel season, are investing in vacation and swimwear and opening new stores … Read more

Can Designers Bring Progressive Values to Big Brands? | This Week in Fashion, BoF Professional

Cartier store. Shutterstock.

This week, preppy chain J.Crew hired Brendon Babenzien, ex-Supreme designer and founder of Noah, to re-energise its men’s business. Babenzien is known for a skate-prep aesthetic that could bring new currency to J.Crew. But his progressive, punk-inspired values on topics from the environment to worker’s rights have been equally important to building his fanbase. “Noah … Read more

African Entrepreneurs Are Banking on ‘A-Beauty’ | BoF Professional, News & Analysis

African beauty doesn’t stop with shea butter, says Linda Gieskes-Mwamba. The beauty entrepreneur who was born in the Democratic Republic of Congo and raised between Brussels and Johannesburg has always been a fan of the fat extracted from the nut of the African shea tree. Growing up in a part of Central Africa where it … Read more

Why Everyone’s Launching Designer Kidswear | BoF Professional, News & Analysis

Designer fashion brands have always catered to the cool kids, but that audience is getting younger and younger. In the last month, Rejina Pyo and Fear of God both launched childrenswear. Self-Portrait, known for its lace party dresses, dropped its first kids collection Wednesday, and London-based luxury e-tailer Browns will launch an assortment of children’s … Read more