Sportmax And Famed Photographer Franco Fontana Join Forces For The Brand’s New Denim Culture Project

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The Italian photographer Franco Fontana has been revolutionising landscape photography since the 1960s. His highly saturated abstract images, in which crops and fields appear as flat bands of colour devoid of any semblance of the realism usually expected from photography, were praised for being stylistically disruptive. Fontana was lauded for breaking away from traditional Italian photography … Read more