A US$3,500 kaftan? Gucci is the latest fashion brand to sell ‘overpriced’ basic items found in Asia | Life

Gucci’s latest season floral embroidery kaftan gets compared to the traditional Indian kurta. — Picture from Gucci

Gucci’s latest season floral embroidery kaftan gets compared to the traditional Indian kurta. — Picture from Gucci KUALA LUMPUR, June 1 – Italian luxury fashion house Gucci made headlines over the weekend for a very familiar clothing item that many in Asia will recognise – the kaftan. Far from your mum or grandmother’s billowy house … Read more

Gucci brings digital items and experiences to Roblox in new partnership – TechCrunch

Gucci brings digital items and experiences to Roblox in new partnership – TechCrunch

As gaming platforms capitalize on pandemic-fueled traffic to their digital worlds, brands that drive culture in the physical world are fighting to ensure they don’t miss any new opportunities. A new partnership between Roblox and Gucci brings digital items from the fashion house into the platform’s metaverse alongside a new limited-run digital experience. Gucci’s new … Read more

Tracking items of clothing can make fashion more sustainable

Tracking items of clothing can make fashion more sustainable

The fashion industry emits more CO2 than aviation and shipping combined. But attempts to create a fashion circular economy are stalling because of product identification issues. Now a New York start-up has developed a digital passport for clothing. It can track the entire lifecycle of a garment, helping to reduce waste. Eon is a member … Read more