Leveraging video shopping, how ethnic wear brand Kalki Fashion clocked Rs 50Cr turnover amidst COVID-19

Amidst a raging COVID-19 pandemic, fashion never stopped. While online shopping was not new in India, the pandemic only accelerated its growth — with more offline retailers and buyers taking on the ‘trend.’ For luxury brands, especially for bridal lehengas, designer suits, indo-western dresses, etc. — where a consumer needs customisation and yearns to see … Read more