What are H&M Des Moines hours? The store officially opens Thursday.

H&M branding on the outside of Jordan Creek Town Center Tuesday, May 4, 2021.

Get your wallets ready: The Des Moines metro’s first H&M store officially opened at noon Thursday at Jordan Creek Town Center.

Excitement over a metro location has been building the last several years after the Swedish-based apparel and décor chain opened locations in Davenport and Coralville.

At Coral Ridge Mall, H&M exceeded “the expectations even they have set,” mall general manager Monica Nadeau told the Des Moines Register in May.

If Register readers are any indication, the so-called fast fashion brand will do well in the metro. Several readers have expressed excitement on social media, noting H&M’s affordable, yet on-trend product line as a major draw. 

“It’s been the number-one, most-requested store we’ve had for several years, frankly,” Jordan Creek general manager Randy Tennison told the Register in October.

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